This project showcases a strategic product photography series designed to connect with Gen Z consumers, prioritizing clean beauty, nature-inspired aesthetics, and visual cohesion. Custom lighting, thoughtful color palettes, and organic props were used to evoke freshness, trust, and sustainability in alignment with Kopari’s brand values. Each image was crafted for specific platforms, including social, e-commerce, and web hero sections, ensuring consistency and impact across every brand touchpoint.